The digital signage industry is significantly about delivering dynamic content on monitors to generate customer engagement. Too often we fail to consider how we might better locate and focus displays to increase the chances of those displays being visible enough to quickly catch the eye of that customer we want to engage.
Placement and aiming of monitors in retail or other public spaces is a complex subject that could fuel neurological behavioral doctoral dissertations, but a basic understanding of a few parameters might significantly improve your monitor’s chances of being seen well enough to grab the viewer’s attention.
A walking pedestrian is actually a very poor target for digital signage, because we’re programmed with a self protecting nature that focuses while walking on identifying potential obstacles in a narrow forward band from O degrees( level) to approximately 10 degrees downward. As a result, unless we start embedding monitors in floors, it’s most likely that your monitor will first be seen in the peripheral vision of the target audience.
When an object enters the peripheral vision of a walking person we don’t actually think about it, rather it is quickly processed in our subconscious process and evaluated as to importance before we might turn our conscious focus towards it. First priority is danger then interest. It seems entirely logical that a monitor better aimed at the target will probably stand a much higher chance of interrupting the walk, while a monitor aimed poorly will generally just be ignored.
The better the aiming of the monitor at the eyes of the viewer, the more likely the message will be processed as relevant enough to grab the conscious attention of the viewer, ideally even stopping their walk and lifting their eyes.
The harsh reality of most public environments is that monitors must often be mounted in less than perfect locations, above the heads of walkers, or on the sides of typical walking patterns or attached to walls facing on perpendicular or parallel planes to your potential customer’s Field of View.
Stacked monitors starting near floor level and if possible aimed outward from the wall and towards the target are possibly better at getting attention than a single horizontal row of monitors at eye level or above heads.
Many have come to understand that Artistic or Mosaic arrays will also grab more attention. Perhaps some of the subtle magic of an artistic or mosaic array is that their irregular shape can’t simply be processed to be subconsciously ignored as just another rectangular screen.
Here’s a great example video worth watching from Userful of an Artistic Video Wall that’s really impossible to ignore.
Walking towards this complexly creative video wall from either direction will engage a downward looking view because the stacks of monitors rises from close to the floor, plus the 3 high portrait stacks are angled towards the viewer rather than being flat on the wall. The back sides of each zig-zag stack forms a second video wall that engages the reverse traffic with different content. This video wall is a real stop and stare opportunity that grabs attention.
A flexible mounting system is important, but most commercial monitor mounts have evolved slowly from the early era of mounting single monitors flat on a wall. Mounts that can quickly and rigidly mount digital signage monitors at different precisely designed angles aimed at a target are not common. If enough monitors are being mounted, sometimes a custom engineered and fabricated mount is a good option, but that’s likely expensive and long delivery.
Mounting monitors using precision modular assemblies is one of RPT Motion’s specialties. We have extended our proven modular Quick VESA industrial monitor mounting system to include modules that allow freely adjustable or fixed by design options for combinations of pan, tilt and roll angles for an installation may require something different for best visibility. RPT can now offer these options in quickly custom engineered mounts with precise angles that allow much better optimization of where your monitor is aimed.
RPT’s Quick VESA Targeted Focus or QVTF range of products is modular, allowing RPT to quickly propose, quote, build and deliver from one to thousands of ready to install mounts precision built to the best angles for your installation. The QVTF range is especially capable when working with small to medium (24-42”) monitors with VESA 100×100 thru VESA 200×200 mounting patterns. We also have excellent options for larger monitors, so we can offer you angled and multi-sided solutions targeted at all monitor sizes and layouts.
Here’s a standard very simple straight RPT Double sided wall mount which puts the aim of the monitor parallel to the walls and walking path. The “arm” can extend the monitors as far as you wish away from the wall, but they still don’t really ever face most viewers walking towards them.
In the same setting here’s another type of double sided RPT Wall Mount with the monitors angled. The angled monitor faces more easily engage directly with more eyes. These monitors protrude less from the wall, but are more visible.
Our point today is that to maximize your investment you should go beyond generic catalog mounting and properly explore the best options for mounting and aiming your monitors. RPT Motion’s DigitalSignMount.com group has a comprehensive range of monitor mounting engineered modules and 25+ years of quickly building precision modular assemblies with t-slotted extrusions. We combine those assets into custom built for your application monitor mounting systems for just one or thousands of monitors. Mount it properly and it will generate better interest and better returns.
Send us a note about how you want to mount your monitors. We’ll quickly offer you reliable, proven options that are quickly and cost effectively custom tailored to your monitors and location.